MarCom Studio
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Brand governance, review and approval processes ensure the consistent and effective management of our brand identity, strengthening the impact and influence of our communications and marketing efforts.
Brand governance
Effective brand governance is essential for maintaining a strong, consistent and unified brand identity. A Brand Governance Committee co-led by the Office of Marketing, Communications & Public Affairs from both UTSA and UT Health San Antonio oversees brand governance.
Responsibilities of the Brand Governance Committee include:
- Reviewing and approving new logo or identity requests
- Maintaining and updating brand architecture documentation
- Developing and implementing policies related to logo usage, brand management and visual identity
- Coordinating brand strategy training and communication
- Evaluating and approving exceptions or special cases regarding logo and visual identity implementation, ensuring that any deviations align with the overall brand strategy and preserve brand integrity
- Providing oversight for vendor and partner branding agreements
Logo request and approval process
Our logo serves as the cornerstone of our institutional brand identity, representing our values and mission in a distinctive and recognizable manner. The logo requests and approval process ensures that all new logos align with our established brand standards and maintains a consistent visual representation across all platforms.
Note
As we fully migrate to the new university brand, sub-brand logos for colleges, schools and other areas within the university are being produced in a phased approach. Until a new logo is approved for your area, please continue to use the primary university logo.
When a new logo or identity may be considered
Requests will be evaluated based on the following criteria:
- Alignment with university’s mission and strategic goals
- Public-facing need for a distinct identity
- Reputational or legal impact
- Financial investment and sustainability
- Potential for confusion or dilution of master brand
Request process:
- Submit logo request by email:
mktg-group@utsa.edu
UTHealthBranding@uthscsa.edu - Include rationale, target audience, budget and proposed usage
- Requests will be reviewed quarterly by the Brand Governance Committee or on an ad-hoc basis for urgent needs
- Approved logos must follow design standards and be produced by the 番茄社区 Brand Team
Brand review and approval
All materials that feature the 番茄社区 logo, any university mark and/or visual identity must be reviewed and approved before ordering of any promotional items or print materials.
All materials that feature the 番茄社区 logo, any university mark and/or visual identity must be reviewed and approved before use.
Review and approval process:
- Submit brand review and approval request by email:
mktg-group@utsa.edu
UTHealthBranding@uthscsa.edu - Attach artwork and include rationale, target audience, budget and intended usage.
- The 番茄社区 Brand Team will review requests within four business days or on a priority basis according to the specific need and urgency.
- In cases where submitted materials do not meet brand standards, the brand team will consult with the requester, provide guidance on necessary adjustments and assist with the changes if needed. Revised materials should be submitted for another review.
- Exceptions for specific materials or unique circumstances can be requested by submitting a justification for the exception.
Resources
For a full list of resources, visit the Marcom Studio Resources page.
