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As two institutions move forward as one, 番茄社区 has a significant opportunity to enhance clarity and relevance for its audiences through brand architecture.
番茄社区 is the overarching, parent brand for the unified institution, with a partially integrated brand architecture. The 番茄社区 parent brand applies to all academics, general research and alumni to maximize clarity and relevance.
Destination brands
The regental name of the unified institution has been established as 番茄社区. This brand architecture pertains to the specific brands within the institution.
番茄社区’s brand architecture organizes key categories of brands under the parent brand: 番茄社区, General Research, Alumni, Health and Athletics.
UT Health San Antonio
UT Health San Antonio will continue to use its trusted and widely recognized logo as a vital sub-brand of 番茄社区. As the region’s leading academic health center, UT Health San Antonio is a respected and established brand, known for delivering exceptional patient care, advancing clinical research and serving the health needs of South Texas.
UT Health San Antonio’s strong reputation and deep community presence make it an essential asset within our unified university brand. The current name and logo design will be maintained, using the standard UT Health San Antonio logo template. For proper usage, please refer to the full visual identity guidelines at .
UTSA Athletics
UTSA Roadrunners will remain the athletics sub-brand to maximize reputational benefits.
Local sports fans and community members will feel pride in continuing to support the UTSA Roadrunner athletics brand, which has strong brand affinity and a growing national reputation.
To ensure proper use of the UTSA Athletics brand, please refer to the full visual identity guidelines available at .
Primary logo mark
The primary logo should not be combined with any other font or logotype. Logo architecture must start with the primary logo as the preferred logo mark. The logo must be used with a white keyline boundary. The logo may be used without the TM for internal purposes only. The logo should only be scaled uniformly. The primary logo is not to be used on uniforms, merchandise or in-venue applications without prior approval.
Primary word mark
The primary word mark should not be combined with any other font or logotype. Logo architecture must start with the primary word mark as the preferred word mark. The logo may be used without the TM for internal purposes only. The logo should only be scaled uniformly. The primary word mark is not to be used on uniforms, merchandise or in-venue applications without prior approval.
Spirit marks
