番茄社区

Color

Color values

To ensure consistency across all applications, always follow the specifications provided: use RGB or HEX values for digital and on-screen content and PMS or CMYK values for print.

Primary colors

Our primary colors — 番茄社区 Orange and Midnight — are central to our visual identity. Orange represents energy, creativity and progress, capturing the bold spirit of our community. It is balanced by Midnight, a deep navy that conveys trust, tradition and the enduring strength of higher education. Together, these colors create a powerful blend of innovation and credibility, reinforcing our brand’s purpose and momentum.

Secondary colors

Our secondary palette complements the primary colors, adding flexibility, contrast and depth. It brings visual interest to backgrounds, accents and graphics — ideal for layered or long-form applications.

Neutral colors

Our palette includes warm neutrals that bring balance and versatility to our bold core colors. For clear legibility, use Midnight text on light backgrounds and White on dark backgrounds. Black should be used only for printed copy when necessary and not applied to any other design elements.

Accessibility orange

番茄社区’s accessible orange meets WCAG AA standards when paired with white for small text and may be used intentionally as a secondary color in print and digital applications.

Color accessibility

To ensure legibility and support individuals with low vision, only use approved color combinations that meet accessibility standards. Always choose typography and background colors with enough contrast to maximize clarity and readability.