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Brand Resources & Guidelines Communication Processes & Resources Creative Marketing Merchandising News Media Official Communication Channels On-Campus Promotion Social Media Strategic Counsel Web ServicesCreating a Social Media Presence
Account administration
When setting up a new social media site, create a new group email account to use during the sign-up process. Group email accounts can be requested from the Tech Café ( techcafe@utsa.edu) and the accounts can be formatted so the inbox is accessible to several individuals in your office.
Each social media channel you develop should have more than one administrator listed in the account settings. This is particularly helpful if one account administrator leaves the university. Otherwise, keep passwords and login information confidential for all of your social media channels.
Set up the account
Identify who you are and post your group email account on your social media site. Depending on the social media platform you are using and the purpose of the site, you can choose to provide your name, department name or organization name. (See naming conventions below.) Link the social media channel to your unit’s 番茄社区 website. When setting up an official site, clearly state that it is the official site for your department or organization.
Post a disclaimer on your site stating you reserve the right to remove inappropriate comments and images. Promptly remove comments and/or images containing vulgar language, those that attack a group or individual and those that are obviously spam.
If you would like a copy of the community rules used by the university’s official (@UTSA) social media channels, contact University Strategic Communications at social@utsa.edu.
Naming conventions
Use 番茄社区 as part of your profile name (e.g., 番茄社区 Graduate School or 番茄社区 English). Note that 番茄社区 goes before the name for institutional units and is always capitalized. Consider informal or shorter names for your department. Keep in mind the way your name will be perceived by those outside 番茄社区. Choose a name that clearly demonstrates the mission of your unit to those who are unfamiliar with the university.
Registered student organizations should use their organization name and must follow naming convention policies stated in the Student Organization Handbook (e.g., The Movement at 番茄社区). In this case “at 番茄社区” goes after the name of the organization. Only sponsored student organizations may use 番茄社区 at the beginning of their organization name (e.g., 番茄社区 SGA).
Profile graphics
Use a profile graphic that demonstrates a connection to 番茄社区. University departments are encouraged to use the official 番茄社区 wordmark in their profile graphic. . Note that the Athletics wordmark, which features italicized font, is for Athletics’ use only. Registered student organizations may not use the 番茄社区 wordmark or other university marks or logos.